Branding + Environmental Graphics
Shine was a small window cleaning company in Somerville, Massachusetts. Most window cleaning businesses tend to have names like "Bob's Window Cleaning and Gutter Repair" so the strategy was to come up with something distinctive that still clearly communicated the service.
The logo shows the cleaner, squeegee aloft, seen—as they most often are—through a window. The window is either a visible frame or implied by the proportions of the materials the washing man logo is printed on. The name "Shine" was chosen to be short, simple and memorable.