SHM Classic Motors

Branding

Project details +

SHM Classic Motors is a classic car consignment service and concours organizer based in Sunnyvale, Calif.

The logo is based on the owner's pride and joy, a mint condition 1948 Chrysler Traveler. A simple illustration was created that would work well at a variety of sizes and be instantly recognizable to auto enthusiasts.

After researching the orginal vehicle documentation, the collateral was designed in print-friendly approximations of Rossini Brown and Catalina Tan, the colors specified for the '48 Traveler. The car logo is often placed flush to the bottom of collateral pieces as if it were driving on the implied road.